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Effect of Modern Marketing on Martial Arts

The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture

Abstract The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...

The Truth About The Martial Arts Business

Excerpts from John Graden's book The Truth About The Martial Arts Business amzn_assoc_tracking_id = "usadojo1-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_design = "enhanced_links"; amzn_assoc_asins = "1932835016"; amzn_assoc_placement...
John Graden

MMA Fastest Growing Sport in Martial Arts

As you know, MMA is the fastest growing segment of the industry right now. Did you know that the Tito Ortiz and Ken Shamrock...
Brian Carmody on Blogging

Attract, Engage, and Retain Students

Advertisement Research shows that consumers are turning to blogs, more than anything else, to make their buying decisions. Blogs can also help you Attract, Engage, and...
Stephen Oliver's Martial Arts Wealth Mastery

Putting Up a Website For Your Martial Arts School

Before Putting Up a Website Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and should! Before...
Stephen Oliver's Martial Arts Wealth Mastery

Running a Martial Arts School: Things I Wish I Knew When I Was 22:...

Everything is Negotiable Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...

Pillars of Income for Martial Arts Schools

For many Martial Artists, it is their dream to turn their passion for the Martial Arts into a full-time career. However, unless schools are already...
Brian Carmody on Blogging

Martial Arts Blogging

Advertisement Martial Arts Blogging creates attention and can help you attract more traffic to your martial arts web site and more students to your school. Imagine...
Ethical Challenges and Compromise in Martial Arts

Ethical Challenges and Compromise in Martial Arts

The normalized commercialization of martial arts (Budo) may oblige an ambitious instructor to navigate ethical challenges and the dynamics of compromise. This applies particularly...
The Profit Boosting Principles

The Profit-Boosting Principles

In The Profit-Boosting Principles author Mike Massie follows up his previous book “Small Dojo Big Profits” with essential martial arts business advice that every...
Stephen Oliver's Martial Arts Wealth Mastery

Martial Arts Tournaments and Other Diversions From a Business Perspective

If competing in martial arts tournaments on the open circuit or coaching two or three key students to championship level really turns you on...
John Graden

My $5,800 A Month

When I opened my school in 1986 I was a top martial artist. I had fought all over America and Europe on the U.S....
John Graden

Are you Teaching Latin or English

Imagine that you wanted to learn English. You find a language school and speak with the instructor who promises to teach you English. Eager...
Stephen Oliver's Martial Arts Wealth Mastery

How Much Can You Spend to Generate Enrollment

Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
Brian Carmody on Blogging

Double Your Students With Your Blog

Advertisement You can double your students with your Blog. Its not hard, and its even easier with my help! Every great military leader in history, and the...
John Graden

To Incorporate or not to Incorporate

A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...