The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Abstract
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...
The Truth About The Martial Arts Business
Excerpts from John Graden's book The Truth About The Martial Arts Business
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MMA Fastest Growing Sport in Martial Arts
As you know, MMA is the fastest growing segment of the industry right now. Did you know that the Tito Ortiz and Ken Shamrock...
Attract, Engage, and Retain Students
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Research shows that consumers are turning to blogs, more than anything else, to make their buying decisions. Blogs can also help you Attract, Engage, and...
Putting Up a Website For Your Martial Arts School
Before Putting Up a Website
Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and should!
Before...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Everything is Negotiable
Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...
Pillars of Income for Martial Arts Schools
For many Martial Artists, it is their dream to turn their passion for the Martial Arts into a full-time career. However, unless schools are already...
Martial Arts Blogging
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Martial Arts Blogging creates attention and can help you attract more traffic to your martial arts web site and more students to your school.
Imagine...
Ethical Challenges and Compromise in Martial Arts
The normalized commercialization of martial arts (Budo) may oblige an ambitious instructor to navigate ethical challenges and the dynamics of compromise. This applies particularly...
The Profit-Boosting Principles
In The Profit-Boosting Principles author Mike Massie follows up his previous book “Small Dojo Big Profits” with essential martial arts business advice that every...
Martial Arts Tournaments and Other Diversions From a Business Perspective
If competing in martial arts tournaments on the open circuit or coaching two or three key students to championship level really turns you on...
My $5,800 A Month
When I opened my school in 1986 I was a top martial artist. I had fought all over America and Europe on the U.S....
Are you Teaching Latin or English
Imagine that you wanted to learn English. You find a language school and speak with the instructor who promises to teach you English. Eager...
How Much Can You Spend to Generate Enrollment
Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
Double Your Students With Your Blog
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You can double your students with your Blog. Its not hard, and its even easier with my help!
Every great military leader in history, and the...
To Incorporate or not to Incorporate
A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...