The Commercial Martial Arts School
Ed Parker opened up the first commercial martial arts school here in the U.S. Before that, people shared their art in venues that were...
To Incorporate or not to Incorporate
A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...
Martial Arts Blogging
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Martial Arts Blogging creates attention and can help you attract more traffic to your martial arts web site and more students to your school.
Imagine...
What Does Practicing Religiously Mean
If someone says, "they are practicing religiously," what does that mean to you? Does it mean they never miss a martial arts workout? Or,...
Pillars of Income for Martial Arts Schools
For many Martial Artists, it is their dream to turn their passion for the Martial Arts into a full-time career. However, unless schools are already...
The Truth About The Martial Arts Business
Excerpts from John Graden's book The Truth About The Martial Arts Business
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How Much Can You Spend to Generate Enrollment
Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...
Attract, Engage, and Retain Students
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Research shows that consumers are turning to blogs, more than anything else, to make their buying decisions. Blogs can also help you Attract, Engage, and...
The Profit-Boosting Principles
In The Profit-Boosting Principles author Mike Massie follows up his previous book “Small Dojo Big Profits” with essential martial arts business advice that every...
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Abstract
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...
Black Belt Eyes and MMA
Why It’s Better To Ride The Horse In The Direction It’s Going
Over the past few months I've been writing about the meteoric rise of...
Martial Arts Tournaments and Other Diversions From a Business Perspective
If competing in martial arts tournaments on the open circuit or coaching two or three key students to championship level really turns you on...
MMA Fastest Growing Sport in Martial Arts
As you know, MMA is the fastest growing segment of the industry right now. Did you know that the Tito Ortiz and Ken Shamrock...
Putting Up a Website For Your Martial Arts School
Before Putting Up a Website
Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and should!
Before...
Double Your Students With Your Blog
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You can double your students with your Blog. Its not hard, and its even easier with my help!
Every great military leader in history, and the...